About Us
For over 80 years, Baguio Oil is still serving the country with its Finest, Healthiest and Award-winning Cooking Oil. We are proud to say that decades of accolades and awards have not changed Baguio Oil’s commitment in keeping its product healthy and competitive.
Company Profile
Baguio Oil, the brand that has been a household name for over nine decades, was first introduced to Filipino consumers in 1932 when the Cheng Ban Yek family established the International Oil Factory (IOF), the first locally owned cooking oil factory in the country.
Using only the finest ingredients under the strictest of standards, Baguio Oil was able to compete with foreign coconut cooking oil brands in the country that eventually made them easily seize the market. It did not take long before Baguio Oil captured a lion’s share of the market.
Aggressive marketing and advertising were used to further push the quality brand. Baguio Oil’s “Order ni Mrs” campaign of 1962 is arguably one of the most successful and effective advertising campaigns for a local brand. With the brand’s association with a tagline that became popular and achieved top-of-mind recall, Baguio Oil became a household name.
Through the Cheng Ban Yek family’s vision and perseverance, Baguio Oil has become a staple in every Filipino kitchen. From its roots in Binondo, Baguio Oil found its way into the homes and hearts of Filipino families all over the country. Baguio Pure Coconut Oil, which is 100% coconut oil, became the brand of choice among Filipinos.
In recent years, Baguio Oil has introduced other cooking oil variants to add to its original flagship product Baguio Pure Coconut Oil. Baguio Oil expanded its product line in July 1999 to include Baguio Corn Oil which caters to the growing population of health-conscious consumers. In May 2006, Baguio Canola Oil was made available in the market, providing healthier cooking oil choices. It is currently one of the leading canola oil brands.
By July 2009, Baguio Oil’s line of products had further grown to include Baguio Premium Palm Oil, a Super Palm Olein (double fractionated palm olein) positioned to compete with other premium palm oil brands. In May 2011, Baguio Orchids Brand Vegetable Oil, an economical variety of 100% single fractionated Palm Olein, became the latest addition to the Baguio cooking oils.
Baguio Oil’s reputation of being the Filipinos’ brand of choice is further confirmed by the numerous awards it has received from both industry professionals and consumer groups. Since the inception in 1999 of Reader’s Digest Trusted Brands Awards, Baguio Oil has consistently been an annual gold awardee under the “Cooking oil” category based on votes by the consumers. It has also received awards for excellence by the National Shopper’s Choice Annual Awards, National Product Quality Excellence Awards, Philippine Marketing Excellence Awards, National Consumers Quality Awards, and Parangal ng Bayan award.